Is Content King?

Do you believe that content is king and matters? Do you use content management tools?

Don’t be fooled, content is the king and queen of blogging. Well, that’s what the experts say. What do you think? I have published many articles with the  appropriate keywords to attract visitors. Spent several hours editing my article and then ceremoniously published it. Oh boy this should attract a ton of readers. Wait, my article needs to be indexed or no one will even know it’s there.  Only time will tell if you have a viral article. And still no one read it. Hmm, now what? Okay, I copy my title and paste it in Google search. Nope not there!

Has that happen to you? I know, it sucks! So, is content the cats meow it’s cracked up to be?  I say no! Why? I think that your use of keywords is king, particularly  in your title and sub title. You may want to use Google keyword search to determine what content to write. I know, it sounds strange to let keyword searches determine your topic.

You need to use the “middle of the road” approach. That is, choose a keyword that is not the top dog or the runt.  Highly competitive keywords will not translate into a ton of visitors. Your page will be somewhere near the end of the search list. Nor do you want to pick the least competitive keyword. You’re looking for keywords that have a fair amount of monthly searches with little competition.

The keyword used in this post is “content” here is Google keyword search for this keyword:

As you can see, my keyword is low on the competition graph but has 13 million global searches with 5 million local searches a month.  About all I can do now is wait and see how long it will take to rise on the search engine. Since the keyword “content” is a broad keyword it will produce over 922 million web pages. But, if I use a keyword phase “content management” as my  search I get 216 million pages.
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What this means is that you should use multiple keywords and keyword phase in your articles. and tags. When it comes to search engines, there is no fast path to a page one listing. Is ontent the core of the online world, or are algorithms for search and targeted advertising?

WordPress Power Guide – Using WordPress to Blog Your Way to Success – Blogging Guide

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